Business Agility Beyond the Theater with Jesper Boeg
🎯 Episode Overview
Yuval Yeret sits down with Jesper Boeg, an experienced transformation leader. Jesper has spent nearly two decades guiding organizations from team-level agile adoption to enterprise-wide agility. Together, they explore what real business agility looks like—beyond frameworks, dogma, and agile theater. The discussion dives into the evolving role of CXOs in driving adaptability, the pitfalls of applying agile practices indiscriminately, and the nuance required to align strategy, funding, and organizational design. This conversation is especially timely as leaders grapple with AI transformations, product-led growth, and the pressure to scale without losing focus or authenticity.
💡 Highlight Quotes / Concepts
“Don’t go in trying to find nails in the organization with your hammer. Go in light, try to sense, try to nudge.”
“If your funding is not matching how you’re set up, you’ll never move from your old strategy to your new one.”
“Consistency doesn’t mean uniform mechanics—it means shared principles and clear interfaces.”
“Business agility isn’t about sprints for HR. It’s about creating shorter lead times, better discovery, and the strategic adaptability to stay ahead.”
⏱️ Chapters
(00:00) Welcome and Introduction to Scaling with Agility
(00:30) Meet Jesper: From team-level agile to enterprise transformation
(02:00) The evolution of business agility and why it’s now a CXO problem
(03:00) Defining business agility beyond rituals and frameworks
(04:00) Jesper’s three elements of business agility: lead time, discovery, and strategic adaptability
(09:00) Challenges of applying agile principles in the wrong places
(14:00) Yuval’s story: Helping a biotech C-suite use agility to work on the company, not in it
(18:00) Strategy before structure: Conways Law in action
(20:00) Funding and capacity as critical levers for transformation
(22:00) Lightweight interventions: Using simple boards to start the conversation
(25:00) The importance of vertical slices vs. big bang transformation
(30:00) AI transformation as a strategic bet: Applying product thinking internally
(33:00) The danger of copy-paste scaling after early success
(36:00) Principles over frameworks: Avoiding dogma and focusing on intent
(40:00) Consistency, interfaces, and the challenge of defining the “API” for teams
(43:00) Metrics, observability, and the risk of vanity measures
(48:00) Why understanding the why behind principles matters more than tracking every number
(51:00) Real product organizations vs. labeling technical solutions as “products”
(53:00) Final advice: Start by defining what’s core, what’s context, and what truly matters
(55:00) Closing thoughts and where to find Jesper online
✨ Notable Quotes
“If you cannot stay ahead of the curve, then your entire strategy is at risk.”
“Business agility is an agile operating system for your business, not just your product value stream.”
“I’m not in business to supply usable solutions for the transformation office. I’d rather have people passionate about their products and their ways of working.”
“The law of the raspberry jam applies—when you spread too thin, you lose your effectiveness.”
Jesper on LinkedIn: Jesper Boeg
Recommended Reading:
Crossing the Chasm by Geoffrey Moore (on early adopters and scaling)
How to apply crossing the chasm to transformation (Yuval's talk)
Lean Startup by Eric Ries (on build-measure-learn loops)
Try this:
Identify one strategic initiative in your organization—perhaps AI transformation or a shift to subscriptions. Instead of launching a company-wide program, explore applying a vertical slice approach: build a cross-functional team, empower them to iterate, and measure outcomes in a contained context.
Or, take Yuval’s free Scaling with Agility Crash Course to explore how to scale without falling into the process theater trap:
👉 Scaling w/ Agility Crash Course
✍️ About Yuval
Yuval Yeret helps leaders maximize outcomes through strategic, nuanced agility. As a product, scaling, and agility-focused management consultant—and a SAFe Fellow/SPCT and Professional Scrum Trainer—he guides organizations beyond agile theater to achieve product-oriented agility while building on their past investments.
💡 Yuval wants to help you scale without falling into the process theater trap.
Start here: Scaling w/ Agility Crash Course
🔗 Follow Yuval on LinkedIn: Yuval Yeret
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